Facebook ads that print pipeline.
We design, launch and scale Facebook & Instagram advertising campaigns engineered for revenue — strategy, creative, optimization, attribution. Measured every week, not every quarter.
The result of nine years running Facebook ads.
Impressions delivered
across Meta & InstagramAd spend managed
with revenue attributionAverage ROAS
across all client accountsAvg. CPL reduction
vs. previous benchmarksEvery stage. Every audience. Engineered.
We don't run a single "buy now" campaign and hope. We run the entire funnel — awareness pulling top-of-funnel audiences in, retargeting closing them at the bottom. Spend follows performance, channel-by-channel.
The four bands on the right show the typical share of monthly spend across each funnel stage for a healthy account.
Four layers of audience — sequenced for revenue.
Every audience needs a different message. We sequence creative to match exactly where someone is in their relationship with your brand — from never-heard-of-you cold prospects to ready-to-buy retargeting pools.
Cold prospecting
Interest-based, lookalike 1–5%, and broad targeting with strong creative hooks. The widest top of the funnel.
Warm engagement
Video viewers 25–75%, post engagers, profile visitors. They know you — now we deepen the relationship.
Hot intent
Site visitors 30d, product viewers, ATC. We close them with offers, social proof, and urgency.
Existing buyers
Upsell, cross-sell, LTV expansion, win-back. Your most valuable audience, treated like it.
Every Meta campaign type, mapped to a business goal.
We pick the campaign objective based on what you actually need to move — not what's trendy in last week's case study.
Reach
Maximise unique impressions across your target audience at the lowest CPM.
Video Views
Build remarketing pools through long-watched video — Reels, in-feed, Stories.
Brand Awareness
Optimised for ad recall lift — the only metric Meta lets you actually buy.
Traffic
Drive site visits, blog reads, app store visits — top of consideration.
Engagement
Post engagement, event responses, group joins — fuel for organic reach.
Lead Generation
Native Meta lead forms with CRM sync — lowest-friction lead capture there is.
Conversions
Optimised for purchase, sign-up, or any custom conversion event in your pixel.
Catalog Sales
Dynamic product ads — show the right product to the right person automatically.
Store Visits
Multi-location campaigns that drive footfall — measured with offline conversions.
App Promotion
Installs, in-app purchases, and re-engagement — every stage of the app journey.
Retargeting
Bring back cart abandoners, lapsed buyers, and form starters — highest-ROI ads we run.
Messages
Click-to-Messenger / WhatsApp campaigns — let buyers ask questions before they buy.
From audit to scale — predictable every time.
Audit
Deep account audit, pixel health check, creative analysis. We surface what's broken before we fix it.
Strategy
Funnel design, audience mapping, budget allocation, KPI framework — all approved before launch.
Creative
15–20 ad creatives produced in-house per launch. Native vertical, hook-first, brand-consistent.
Launch & Test
Multivariate testing across audiences, creatives and placements. Winners scale, losers pause.
Scale
Budget scaling on proven winners, lookalike expansion, and creative refresh cycles every two weeks.
What changes when we take over your account.
Two recent transformations from accounts that came to us mid-quarter. Numbers from Meta Ads Manager and verified GA4.
Beauty brand · 90 days after handoff
Single broad audience, one ad creative, no funnel structure, 1.8× ROAS plateauing.
Three-tier funnel, 18 creatives in rotation, weekly refresh cycle, ROAS up to 5.6×.
B2B SaaS · 120 days after handoff
Conversion-only campaigns, no top-of-funnel, fatigued retargeting pools, $87 CPL.
Awareness + lead gen + retargeting layers, 4 audience tiers, CPL down to $38.
Everything you'd ask on a discovery call.
Still have something specific in mind? Reach out — we'll respond within one business day.
QHow long before we see results?
Most accounts see a measurable lift within 30–45 days. The first 2 weeks are pixel setup, audience research, and creative production. Weeks 3–6 are testing and identifying winners. From week 6 onward, we scale what works.
QDo you require a minimum ad spend?
Our Starter plan suits brands spending ₹50K/mo upward. Below that, the math rarely works — there's not enough data to optimize meaningfully. We're happy to recommend a different starting point if needed.
QWho owns the ad account & assets?
You always own your Meta Business Manager, ad account, pixel data, and every creative asset. We work inside your account so you can pause or replace us without losing a single data point.
QDo you handle creative production?
Yes. Our in-house studio shoots, edits, designs, and writes every ad — typically 15–20 creative variations per month, all on-brand, all platform-native. No outsourcing.
QWhat reporting do we get?
Live dashboards updated daily, weekly summary emails, and a deep monthly review call with your senior strategist. Every metric tied to revenue, not vanity.
QCan I cancel anytime?
Yes — 30 days notice. No annual contracts, no lock-ins. If we're not delivering, you shouldn't be paying us. We earn the next month's retainer every month.
Free Facebook ads audit, within 48 hours.
Send us your ad account and we'll come back with a written audit, top 5 quick-win opportunities, and a 90-day plan — no strings attached.